”Jaipur, renowned globally for its coloured gems, allures visitors across the globe and India with its magnificent history. It is an enthralling gateway to India’s royal heritage and this status is even more significant with Jaipur now being a World Heritage City.

The reset button because of the COVID pandemic provides us with an opportunity to evolve Jaipur as a flag bearer to lay down the path and evolve as a sustainable tourist destination in alignment with UN 2030 goals.

I am excited to look at this initiative as an opportunity for collaboration and co-creation where Communities, Businesses and Government work collectively to evolve Jaipur as a benchmark in the promotion and preservation of its tangible and intangible heritage.”

Pankaj Manchanda, Founder, Augtraveler


The universally famous pink face of Jaipur is fading fast. The once gay and rosy city is turning pale, with time and aesthetic tastes of the people who have emerged now to live and prosper in its mansions. Coming up as they are, they are divesting this city of its uniformity, symmetry and orderliness. With them, it is cultivating a split personality like any haphazardly grown town or city.

The inscription as a World Heritage Site in 2019, is expected to bring back to the fore of people’s minds, our collective inheritance, which we hope, shall be preserved for the generations to come.

We endeavour to help along, the realisation that a thing of beauty is a joy forever.

Ankit Kashmiri and Chandni Chowdhary, Co-Founders, Jaipur Uncharted


Jaipur is a city that bridges the past with the present and the future.

Built by Sawai Jai Singh nearly 300 years ago as one of the first trade-oriented city in North India, its design has withstood the test of time to create a vibrant culture that draws on the built heritage, the creative arts and crafts, and merges tradition with modernity.

The walled city of Jaipur continues to be fully habited with a vibrant business, residential and food scene. This unique confluence draws thousands of tourists every year.

With the recognition of the UNESCO World Heritage Site inscription and the subsequent plans unveiled by the local administration,  the walled city of Jaipur is ready to leap into the future while preserving the structures and design that make it a one of a kind wonder.

Walk around Jaipur and you will fall in love with it.

Rakshat Hooja, Coordinator, Jaipur Virasat Foundation


I feel proud being a resident of this historical Pink City. Jaipur has a rich legacy of heritage, both tangible and intangible.

I feel the intangible heritage should be equally encouraged along with tangible heritage. It’s my dream and a request to the state government/ local government regarding organising an annual Heritage Festival of the City (7-10 days).

The festival will celebrate the tangible-intangible heritage of the city and will have active participation of people from Jaipur and across the world. This way, we would aware the next generation about the beauty of the historical traditions we have inherited through ages. This would promote the artists, artisans and artistry of our world heritage city across the globe.

Vinod Joshi, CEO, JAJAM Foundation

Translate »